Snapdragon at Croma: Why retail is important for a chipset company

Technology is evolving rapidly, and Qualcomm is ensuring that consumers don’t just read about it online but also experience it firsthand. With its Snapdragon-powered laptops, smartphones, and XR devices now available at Croma stores, Qualcomm is making premium technology more accessible than ever.

The chipset maker’s devices can now be experienced at Croma, Juhu and there are plans in motion for expansion across India. This move isn’t just about expanding its retail footprint, it’s about changing the way people discover and engage with its portfolio of devices.

Why retail matters: The need for hands-on experiences

While online shopping dominates many categories, high-value tech products like laptops and premium smartphones are still best experienced in person. Consumers want to feel the build quality, test features, and compare devices before making an informed purchase.

Recognising this, Qualcomm partnered with Croma to set up dedicated Snapdragon experience zones. These spaces allow shoppers to explore Snapdragon-powered PCs, smartphones, and XR devices with guidance from trained staff, helping them understand how these devices can enhance their digital lifestyles.

“I am excited about our partnership with Qualcomm as we bring in the age of on-device AI capabilities to India,” said Shibashish Roy, CEO, Infiniti Retail Ltd. “This in-store experience that we have built in our Juhu Store will help customers not only to see and feel the power of on-device AI, but also understand what AI can do for them.”

Ushering in the age of AI PCs by leveraging the power of retail

This retail expansion is particularly significant for Qualcomm’s push into AI PCs, a category poised to redefine personal computing. With Snapdragon-powered CoPilot+ PCs, users can expect longer battery life, smooth performance, and AI-driven enhancements designed to boost productivity.

ALSO READ: 5 ways Copilot+ PCs solve the biggest problems with AI PCs

However, many consumers are still unfamiliar with the advantages of AI-powered computing. By bringing these devices to Croma’s retail floors, Qualcomm is bridging the gap between curiosity and adoption, letting customers experience firsthand how these laptops perform in real-world scenarios.

Beyond PCs: Expanding Snapdragon’s reach by partnering with Croma

Beyond AI PCs, Croma’s Snapdragon experience zones also showcase AI-powered smartphones and XR solutions, reinforcing Qualcomm’s role in the connected tech ecosystem.

This multi-device strategy ensures that consumers don’t just associate Snapdragon with smartphones but recognise it as a technology enabler across categories. Whether it’s a laptop that delivers top-tier performance or a smartphone that intelligently optimises battery life, Snapdragon-powered devices are designed to enhance everyday experiences.

Exploring new avenues

As Qualcomm and Croma expand this partnership into newer locations, more consumers will have the opportunity to interact with these innovations up close. This isn’t just about adding another sales channel, it’s about redefining the retail experience for next generation computing and mobile technology.

By creating hands-on touchpoints, Qualcomm is ensuring that Snapdragon-powered devices aren’t just an online trend but a real-world experience that Indian consumers can see, touch, and truly understand.