Samsung unveils new OLED TVs loaded with new AI features ahead of CES 2025

As brands gear up for CES 2025, which is about 48 hours away at this point, Samsung has taken opportunity to give us a sneak peek at its latest tech. We already saw the brand announce five cool new monitors, including one that can turn 2D images to 3D. Now, the brand has announced its updated TV lineup.

This includes some updated OLED TV models, as well as new tech for its QLED and Lifestyle TVs. Let’s go over the new models one by one.

Samsung new OLED TVs at CES 2025

The lineup includes three new OLED TV models – the S85F, the S90F and the S95F, the latter sporting a new glare-free display finish, while the other two still come with glossy screens. While all the three TVs come in 55-inch, 65-inch, 77-inch and 83-inch sizes, the S90F OLED also comes in smaller 42-inch and 48-inch variants.

The TVs are not just great for streaming and Blu-Rays, but also gaming. With 165Hz variable refresh rate on all these models, the TVs can output higher frame-rates than most other OLED TVs in the segment, making them the perfect pairing for a high-end gaming desktop or even the Sony PlayStation 5 Slim.

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Not much else has changed. The TVs still look like their 2024 counterparts, and all that’s really new is the glare free tech Samsung has used on the S90F model, which reduce glare and reflections better than any other Samsung TV. That, we assume, is going to be one of the most interesting displays to watch for at CES 2025.

Samsung brings Vision AI to its TV lineup

Apart from the new OLED models, Samsung has also brought its new Vision AI tech for its OLED, QLED and Neo QLED displays, as well as the Frame series. The tech brings in what Samsung calls “intelligent, adaptive screens that go beyond the conventional TV watching experience”.

What that basically means is a list of smart features. Click to Search, for instance, let’s you instantly pull up information around whatever is on the screen at the moment, similar to Circle to Search on the Galaxy S24 series. Meanwhile, Live Translate, as the name suggests, gives you real-time subtitles for any content.

ALSO READ: What is Circle to Search?

There is also a Generative Wallpaper feature that will not only create wallpapers for you, but ones that match your taste, based off the content you watch. Vision AI will also include other lifestyle features like Home insights, and Pet and Family Care. All of this, will likely be in action at CES 2025.