Samsung takes on Apple’s Visual Intelligence with its own Visual AI

Your Samsung smartphone is about to get a whole lot smarter. Samsung is bringing a fresh wave of intelligence to your daily life with Gemini Live called Visual AI, a brand-new feature now rolling out to the Galaxy S25, S25+, and S25 Ultra that takes on Apple’s Visual Intelligence.

Imagine pointing your phone at your closet and instantly getting outfit recommendations. That’s exactly the kind of magic Gemini Live-powered Visual AI can deliver.

What is Visual AI on the Samsung Galaxy S25 series?

At its core, Gemini Live’s real-time visual AI experience is designed to make your Galaxy S25 feel more like a personal assistant than just a device. Activating it is simple: just long-press the power button and let the camera do the rest. The AI takes a look at whatever’s in front of you and offers instant insights, tips, and suggestions.

Let’s say you’re standing in front of your wardrobe, unsure about what to wear. Point your S25 and Gemini Live might suggest a cute weekend brunch look or help you mix and match pieces you haven’t thought of pairing before. Curious how to properly care for that delicate silk shirt? The AI’s got you covered with garment care tips too.

ALSO READ: One UI 7 now rolling out to more Samsung phones; check if your device is eligible

But the smarts don’t stop at your closet. If you’re scrolling through outfits while online shopping, just share your screen with Gemini Live and you can get tailored style advice in real time.

Gemini Live can also help reorganise your space, offer recommendations on interior decor, or even assist with everyday tasks like choosing the perfect gift based on what it sees.

The feature begins rolling out today across the Galaxy S25 lineup, and Samsung has confirmed that more devices will be joining the Gemini Live party in the near future. To remain updated about the latest tech news, stay tuned to Unboxed by Croma.