Samsung Gauss AI chatbot could debut with next S-series flagship

AI is quickly starting to feel like the NFTs from a couple of years ago. Yes, everyone seemed to have one, each more valuable and promising than the next. But, did we need them? The lack of NFTs in tech conversations today answers that question. However, the next big word that’s all the rage right now is AI, short for artificial intelligence, and it seems every brand is jumping in the rat race to have their own AI-based chatbot.

The latest in this race is South Korean tech giant Samsung, which just announced Samsung Gauss, its own rival to popular LLM (large language model) based platforms like ChatGPT or Google Bard. Here’s all you need to know about it.

What is Samsung Gauss?

Like most chatbots out there today, Gauss is an interactive tool capable of generating text and more based on commands or ‘prompts’ from a user. Gauss comprises three sub-tools – Gauss Language, Gauss Code and Gauss Image. As the names suggest, these tools are capable of generating text, code and imagery, respectively, on command.

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Also, in case you were wondering, Samsung Gauss takes inspiration from Carl Friedrich Gauss, whose advancements in mathematics and statistics were key in the development of artificial intelligence.

Speaking of what will actually set Gauss apart from current LLM-based tools which range from Bing Chat integrated right into Microsoft’s keyboard app to Twitter’s advanced new Grok AI chatbot, we don’t really know. Samsung hasn’t exactly been very vocal about the capabilities of Gauss that will set it apart.

The best we can imagine is a tighter integration across OneUI on Samsung’s smartphones, for example. Without a well-integrated, seamless approach, Samsung Gauss may be left in the dust compared to other, already well-established platforms by players like Google, Microsoft and OpenAI. Samsung’s Bixby voice assistant, which never grew to be as popular as Google Assistant or Siri, despite Samsung adding a dedicated button for Bixby in some phones is a fine example of this.

Where will we see Samsung Gauss?

Samsung plans to incorporate Gauss into its smartphones, laptops and tablets. However, it isn’t clear if the tools will come to all of the brand’s smartphones. There are not enough details on Gauss to decipher how resource-heavy the model will be and whether it will be able to run on the brand’s entry-level options.

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That said, it’s likely we see the tech debut early next year with the next S-series flagship phones which could launch in the first quarter of 2024. If the same naming convention is to be followed, these phones could be dubbed the Galaxy S24 series. With the device also expected to sport the Snapdragon 8 Gen 3, a chip that capitalises on on-device AI capabilities, seeing Samsung Gauss at its full potential on the phone isn’t too far-fetched.