In the new age of technology, all sports are integrating technology to create memorable experiences for fans who are present at the venue or are enjoying it from the comfort of their homes.
Tennis is integrating AI, cricket uses Edge Detection and ball tracking, and football is known for including technologies like goal-line detection, VAR and more.
Adding to this list of technology, FIFA has announced a partnership with Lenovo, who will debut as an official technology partner at FIFA Men’s World Cup 2026 and Women’s World Cup 2027.
The tech brand is the latest in the line of companies partnering FIFA, joining the likes of Visa, Coca-Cola, Hyundai-Kia, Qatar Airlines, Adidas, and Aramco as global partners of the soccer organisation.
Lenovo: Official technology partner
At the Lenovo Tech World 2024 conference in Seattle, it was revealed that Lenovo will be the official FIFA Technology Partner. Lenovo’s suite of innovations and AI (Artificial Intelligence) will be integrated into the 2026 and 2027 tournaments. The technologies are set to offer improved fan experience in stadiums and global broadcasts, power enhanced analytics, and democratise data globally.
This agreement is expected to use cutting-edge technology to develop football and improve access to the game globally. FIFA president Gianni Infantino has welcomed the idea to explore and adopt technology and AI to positively impact football. Data and technology combined help the organisers to know their fans better. It can also cater to creating unparalleled and unforgettable fan experiences at the World Cup.
The FIFA World Cup will feature 48 teams and be hosted by three nations for the first time in history in 2026. Previously, the USA had hosted the esteemed tournament in 1994 and Mexico hosted the World Cup twice in 1970 and 1986. Canada marks its debut for the Men’s World Cup in 2026.
The financials involved in the deal have not been disclosed. Guess we will have to wait till showcase their integration at the FIFA World Cup 2026 to know more about the technology used.
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Janki Banjara
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