Google will soon put a stop to bulk email spamming; here’s what you should know

Those who have a ritual of looking at their Gmail inbox on their smartphones first thing in the day already know the struggles of dealing with a flurry of spam messages. Whether you’re the kind that sets a rule for every communication or someone who has a bunch of emails from across a year piling up in their inbox, we’ve all made peace with spam. But Google has a few new policies that could protect you from unwanted emails after all. Here’s all you need to know. 

Google's anti-spam policy: What will it do?

This isn’t the first time Google has introduced a policy that will target spammers. The company, in the past, has brought forth several measures to tackle the ever-growing problem by implementing features to make sorting communication easier. However, it has now announced a policy to tackle spam in a more ‘gradual and progressive way’.

ALSO READ: Gmail introduces an easier way to unsubscribe bulk messages

Starting June 1, bulk senders will have to comply with the one-click unsubscribe button. These will be implemented for senders sending at least 5,000 messages a day. The button will prominently be displayed across all of these emails, giving users a chance to unsubscribe to these messages without having to look for it.

What are the new requirements for bulk senders?

Google has also issued new requirements for senders planning to deploy bulk emails. These include:

– Authenticating messages and only sending them to those who have opted to receive the communication.
– Have an easy unsubscribe method provided within these emails.
– Ensuring these emails stay within a clear spam rate threshold.

Google mentions how this will ensure sender-side security while additionally giving users more control over their inboxes. It is also aimed at reducing phishing or spoofing that is found rampant within emails today.

When will the bulk unsubscribe button be available to users?

Google plans to enforce these policies by April this year and will reject a percentage of non-compliant email traffic. However, it will give bulk senders up to June to opt for the policies voluntarily. These changes will eventually be a part of Google’s larger efforts to stop malicious emails and to ensure Gmail remains a safer, more secure space to exchange communication.