4K HDR Video Recording

Boasting high-resolution 4K movies and support for HLG picture profile, the SONY Alpha 7 III Full Frame Camera lets you experience optimum video quality with wide dynamic range and instant HDR workflow for professional-grade videography.


Powerful Sensor and Processor

Featuring a newly developed back-illuminated sensor and evolved image processor, this mirrorless camera lets you experience high-quality imaging capabilities, ensuring stunning processing speed and optimum image quality in various shooting scenarios.


Image Noise Reduction

Boasting up to a 1.5-stop improvement in image quality, this mirrorless camera extends its standard ISO range while maintaining image details and reducing noise, allowing for high ISO shooting without compromising on image clarity and sharpness.


5-Axis Stabilisation Technology

Sporting 5-axis stabilisation technology, this mirrorless camera lets you enjoy a 5.0-step shutter speed advantage, compensating for five types of camera shake with a wide range of lenses, ensuring steady shots even in challenging shooting conditions.


14-Bit RAW Output

Equipped with a BIONZ X image processor and front-end LSI, this mirrorless camera processes image signals in 16-bit form, allowing for 14-bit RAW data output, resulting in smoother and more natural gradation for professional-quality images.


Reliable Performance

Equipped with 4D FOCUS AF technology, this mirrorless camera lets you precisely focus on subjects in motion, from dancers to wildlife, enhancing overall shooting accuracy and efficiency. Moreover, with EV-3, you can capture sharp images in dimly lit environments. Also, it supports A-mount lenses via mount adaptor LA-EA3, providing versatile AF compatibility and instant response for a wide range of lenses.


Real-Time Eye AF

Thanks to the Real-time Eye AF in AF-C mode, this mirrorless camera lets you experience quick and effective eye detection/tracking performance when shooting stills, revolutionising portraiture by maintaining optimum focus on moving subjects' eyes.


High-Speed Continuous Shooting

Boasting continuous shooting of up to 10 fps with AF/AE tracking and up to 8 fps for live-view shooting, this mirrorless camera lets you experience fast-paced action with confidence, ensuring no moment goes uncaptured.


Silent Shooting Mode

Sporting silent shooting at up to 10 fps with AF/AE tracking, this mirrorless camera lets you enjoy discreet shooting in noise-sensitive environments, allowing you to maintain a low profile while capturing crucial moments.


Anti-Flicker Technology

Featuring anti-flicker shooting technology and improved operation during continuous shooting, this mirrorless camera lets you enjoy seamless shooting with reliable performance and efficient data management.


Intuitive Touch Control

Equipped with Touch Focus and Touch Pad functions, this SONY mirrorless camera lets you enjoy fingertip-drag focus frame adjustment while using the viewfinder, providing intuitive focus control for effortless shooting.


Seamless Connectivity

Equipped with a USB 3.1 Gen 1 compatible USB Type-C port and Imaging Edge desktop applications, this 4K mirrorless camera ensures you smooth data transfer and efficient management of image files, elevating photography experiences to new heights.


Extended Battery Life and Dual Slots

Equipped with a high-capacity NP-FZ100 battery and dual media slots, including UHS-II compatibility, this 24.2MP mirrorless camera ensures extended shooting endurance and efficient data handling for uninterrupted workflow.