Sony launches Bravia 4K smart TVs with AI-powered technology and Bravia XR processors

This year has been a busy one for Sony, with the brand launching the Sony Bravia 7 Mini LED 4K TV series a few months ago, and introducing the Sony Bravia Theatre U to the Indian market as well. Keeping up with the pace, Sony has just expanded its flagship Bravia series in India, with a new range of AI-powered OLED smart 4K TVs.

Apart from promising exceptional picture quality, the brand has also made notable design upgrades this time around. Are you in the market for a new television? Read on to find out if the Sony Bravia FY24 series is for you.

Sony Bravia AI-powered smart TVs: What's new?

Sony unveiled premium smart TVs with the Bravia series 9, 8, 7, and 3 branding at its recent launch event. According to the brand, the new range is designed to deliver a ‘premium cinematic experience’ at home. The new televisions also get a minimalistic design along with an edge-to-edge slim bezel mini LED display panel.

Sony has additionally equipped the series with AI technology, Studio Calibration, IMAX Enhanced, Dolby Vision, and Dolby Atmos for improved audio, as well as visual experience.

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Bravia series 9 comes with a Backlit MasterDrive technology which offers a balance between brightness and contrast, giving you superior clarity even in movies with darker scenes. The Bravia 8 and 7 series, on the other hand, also get an array of features with a tad more of an affordable price tag.

While a lot of the features such as Dolby Vision remain the same, series 8 and 7 also gets Studio Calibration which fine-tunes the picture settings to bring out the content’s original quality to your screen. According to the brand, series 7 is also for those who want high-quality features without shelling out a fortune.

Sony’s Bravia series 3 is the brand’s most budget-friendly option, which makes a great choice for everyday viewing and casual entertainment.

Sony Bravia AI-powered smart TVs: Price and availability

The prices for Sony’s Bravia lineup in India vary based on the variant and size of the television you choose. The Bravia series 9 begins from Rs 3,00,000 onwards, and the series 3 can be purchased starting at Rs 60,000 onwards. There are plenty of other options that can be purchased within this price range as well, such as the LG Evo AI TV, which is priced at Rs 4,64,990 or the Samsung DU7700 Series starts at Rs 60,490.