PlayStation’s next marketing deal could be related to GTA 6

The Grand Theft Auto VI memes are in full swing, as always, and with the launch on the horizon, the excitement amongst fans is more palpable than ever. Amidst this craziness, rumours have begun swirling around about a possible Sony marketing deal for the campaign of GTA 6.

The game’s announcement may happen sometime this summer and rumours suggest that PlayStation could have secured a massive partnership with Rockstar Games for the marketing of the highly-awaited game.

ALSO READ: Sony PlayStation 5 Pro vs Sony PlayStation 5: What’s different?

GTA 6 and PlayStation’s marketing deal could be huge

According to prominent industry sources, PlayStation has a “big marketing deal” coming up, and many speculate it is related to Grand Theft Auto 6. GTA 6 Countdown broke this news on X (formerly Twitter). Some key information was also revealed by user ‘Detective Seeds’ on X. Moreover, Sony had also commented on maintaining their partnership with GTA 6’s game studio – Rockstar Games for the PlayStation 5.

Sony and Rockstar Games have previously worked side-by-side on GTA games. The previous GTA games have often had exclusive material or times offers that PlayStation gamers could benefit from.

If the marketing deal goes through, the PS5 platform could have special rewards, special bundles, exclusive offers, and early access material for the highly-awaited GTA 6. The deal could also include full marketing rights for GTA 6 which could greatly benefit Sony, and of course, PlayStation, given the absurd popularity of the upcoming game.

ALSO READ: GTA 6 leaks roundup: Harder carjacking, basketball and more

If the deal is a success, we can also expect PlayStation to be the first to showcase the second trailer of Grand Theft Auto VI first. Are you excited for the GTA 6 launch? For more tech and gaming news, stay tuned to Unboxed by Croma.